Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites recognize users, improve functionality, enhance security, analyze usage, and personalize content.

We also use similar technologies such as pixels, tags, web beacons, SDKs, and local storage (collectively referred to as “cookies” in this policy).

2. Why We Use Cookies

We use cookies to:

• Ensure website functionality and security
• Improve site performance and user experience
• Analyze traffic and user behavior
• Personalize content and marketing
• Support lead capture, CRM tracking, and sales funnel optimization
• Measure advertising performance and retarget visitors
• Prevent fraud and protect our platform

3. Types of Cookies We Use

A. Strictly Necessary Cookies

These cookies are essential for core website functions, such as:

• Security and fraud prevention
• Account authentication
• Form submissions and session management

These cookies cannot be disabled because they are required for the Website to function properly.

B. Performance & Analytics Cookies

These cookies help us understand how visitors use our Website by collecting anonymous usage data, including:

• Pages visited
• Time spent on site
• Device type and browser
• Error tracking and performance insights

This helps us improve usability and optimize our services.

C. Functional Cookies

These cookies remember user preferences such as:

• Language selection
• Location preferences
• Saved form progress
• User interface customization

D. Advertising & Marketing Cookies

These cookies allow us to:

• Display relevant ads
• Track conversions and campaign performance
• Retarget users across platforms (Google, Meta, TikTok, etc.)
• Measure lead quality and attribution

These may be set by us or third-party advertising partners.

E. CRM, Lead Tracking & Sales Optimization Cookies

As an auto brokerage and sales-driven business, we use cookies to:

• Track inbound leads and customer journeys
• Improve conversion rates and customer matching
• Attribute leads to marketing channels
• Support customer relationship management (CRM) systems

4. Third-Party Cookies

We may allow trusted third-party providers to place cookies, including:

• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta, Google Ads)
• CRM and marketing automation tools
• Chat, messaging, and customer support platforms
• Fraud prevention and security vendors

Third-party cookies are governed by their respective privacy policies, not ours.

5. Legal Basis for Using Cookies

We use cookies based on:

• Your consent (where required by law)
• Our legitimate business interests (analytics, security, marketing optimization)
• Legal and regulatory obligations

Users in certain regions (EU/UK/California) may be presented with a cookie consent banner to manage preferences.

6. How to Manage or Disable Cookies

You can control cookies through:

A. Browser Settings

Most browsers allow you to:

• Block cookies
• Delete existing cookies
• Set preferences per website

Disabling cookies may affect site functionality.

B. Cookie Consent Banner

If available on our Website, you may:

• Accept all cookies
• Reject non-essential cookies
• Customize cookie preferences

C. Advertising Opt-Out Tools

You can opt out of targeted advertising via:

• Google Ad Settings
• Meta Ad Preferences
• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

7. Data Collected Through Cookies

Cookies may collect:

• IP address
• Device and browser type
• Pages visited and interactions
• Referring source or campaign
• Approximate location
• Session duration
• Lead form engagement

We do not use cookies to collect sensitive personal information such as Social Security numbers or banking credentials.

8. Cookie Retention Period

Cookies may be:

• Session cookies (deleted when you close your browser)
• Persistent cookies (stored for a defined period or until deleted)

Retention periods vary depending on the cookie’s purpose.

9. Updates to This Cookie Policy

We may update this Cookie Policy at any time to reflect legal, technical, or business changes. Updates will be posted on this page with a revised effective date.

10. Contact Us